Bluebox – Rebrand

  • Client — Bluebox

  • Agency — Halo

  • Role — Art Direction, 3D, Animation

Bluebox are Software Development and eCommerce Specialists.

My task with this video was to create an identity that told the story of the deeply intricate work the Bluebox do, considering both the technology and complexity aspects.

I was also very wary that the imagery had to be extremely considered. I wanted convey that although the work Bluebox do is highly technological, they do not only cater for tech companies. Their client base is completely diverse and they make bespoke packages for all different industries. With today’s current climate, the use of a Wind Turbine seemed very apt.