CBBC – Faves at 5

  • Client — CBBC

  • Agency — Happy Ending Agency

  • Ross Popejoy — Concept, Direction, Art Direction

  • Role — Director, Animator

In an age of on demand TV the BBC were looking to reinvigorate their prime Faves at Five programming slot. The 5pm slot has been the home to the best programming CBBC has to offer for some time, but the identity around it was feeling tired and a little boring.

Happy Ending was tasked with the job of reinvigorating the identity for Faves at Five, bringing a sense of fun, energy and dynamism back to the forefront to catch the attention of the savvy and in demand audience. Adora Attack helped bring the vision to life packing the screen with non stop exciting and dynamic animations.