High Flyer Brand

Teaming up with the brilliant KNOW Creative once again, I was brought in focus on the CGI and Art Direction of the High Flyer brand.

High Flyer is Dubai Airport’s new employee recognition scheme that acknowledges exceptional performance and the demonstration of their behaviours. Helping employees feel their efforts are valued.

The programme name ‘High Flyer’ was coined to align itself with the aviation industry and a sense of achievement.

3D identity animation was created from the mark, from which assets were generated that could be used for backgrounds and texture throughout communication channels.