Client — Identity Group
Role — Director, Animator
Identity’s rebrand took shape over the course of six months during some of the darkest days of the pandemic. The events industry had been effectively shut down by Covid-19. The 1st world never stands still, it’s a data driven nimble reactive.
A.I. organism never stopping until its found and searched every possibility and solution. This leans towards the hybrid human
experience layered with digital reactions forming letters and shapes at it discovers and searches out the best solution.
It forms shapes and models to its environments seeking the best.
The 2nd world is more formulaic its considered methodical sturdy and rock solid. Its built up of the years of experience that identity have on production and large governmental projects. We deliver above and beyond we have years of knowledge and forge relationships and year on year deliver 20 – 50 million pound projects for large official governing bodies.